Saturday, 18 January 2020

Google to Rule Mobile in 2013

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The way to win in mobile is to solve an exceptionally difficult problem. Apple first did it by streamlining the mobile experience through an integrated OS and app-discovery and installation experience. Google then went a step further and crunched mountains of data to make mobile services breathtakingly powerful. The next big mobile company needs to be prepared to do something equally hard. And probably different.

Yet there's no sign that Google has stopped pushing itself to do even harder things. And that is why I think Google is both the mobile company of the year in 2012 and 2013.