- As we close out the first quarter of 2013, we see that smartphone data consumption at some operators is averaging close to 1 GB/mo. Some devices are averaging close to 2 GB/mo. As we move into 1GB range along with the family data plans kicking in, you can expect the data tiers to get bigger both in GBs and dollar amount.
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Mobile patent grants as a percentage of the total patent grants in a given year have risen significantly for the US market indicating the importance innovators attach to mobile in their business. In the US, one out of every five patent granted in 2012 was related to mobile. Less than a decade ago, this number was less than 10%. The European market has seen lower growth relative to the US market. Roughly one out of every ten patents granted in Europe are mobile related.
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The growth of 4G networks around the world is boosting average connection speeds to 3-4 Mbps and on some networks upwards of 14 Mbps, paving the way for high-definition video to grow more commonplace on mobile networks, according to Roman Kikta, author of "The Wireless Internet Crash Course". Kikta points out that leading edge technology enhancements such as Magnolia Broadband's Adaptive Antenna Technology (AAT) is showing to increase carriers data networks performance by doubling connectivity speeds, while improving coverage and capacity by 40%. Kikta states that AAT will benefit mobile carriers as they address Video, which accounted for half of mobile traffic in 2012, and is expected to make up over 75% of it within the next few years. Kikta cites HD cameras on devices and consumers needs for uploading to their social networks as key contributors to this mobile data consumption. Furthermore, Video chats, GPS apps, handheld games, and other applications could add to the demand for mobile networks as well.
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Wireless data traffic is expected to grow 66% a year for the next five years. That means, by 2017, monthly mobile data traffic will reach 11.2 exabytes per month, or 13 times what it is right now. Other data points in the report underscore how big the mobile world has become and how quickly it will grow to be much, much bigger. Last year, some 4.3 billion people around the world had mobile devices, a population that will grow by close to a billion in five years.
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The way to win in mobile is to solve an exceptionally difficult problem. Apple first did it by streamlining the mobile experience through an integrated OS and app-discovery and installation experience. Google then went a step further and crunched mountains of data to make mobile services breathtakingly powerful. The next big mobile company needs to be prepared to do something equally hard. And probably different.
Yet there's no sign that Google has stopped pushing itself to do even harder things. And that is why I think Google is both the mobile company of the year in 2012 and 2013.
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Two-thirds of the world's mobile data traffic will be video by 2017. Mobile video will increase 16-fold between 2012 and 2017, accounting for over 66 percent of total mobile data traffic by the end of the forecast period.
Mobile-connected tablets will generate more traffic in 2017 than the entire global mobile network in 2012. The amount of mobile data traffic generated by tablets in 2017 (1.3 exabytes per month) will be 1.5 times higher than the total amount of global mobile data traffic in 2012 (885 petabytes per month).
The average smartphone will generate 2.7 GB of traffic per month in 2017, an 8-fold increase over the 2012 average of 342 MB per month. Aggregate smartphone traffic in 2017 will be 19 times greater than it is today, with a CAGR of 81 percent.
By 2017, almost 21 exabytes of mobile data traffic will be offloaded to the fixed network by means of Wi-Fi devices and femtocells each month. Without Wi-Fi and femtocell offload, total mobile data traffic would grow at a CAGR of 74 percent between 2012 and 2017 (16-fold growth), instead of the projected CAGR of 66 percent (13-fold growth).
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Global mobile data traffic grew 70 percent in 2012. Global mobile data traffic reached 885 petabytes per month at the end of 2012, up from 520 petabytes per month at the end of 2011.
Mobile network connection speeds more than doubled in 2012. Globally, the average mobile network downstream speed in 2012 was 526 kilobits per second (kbps), up from 248 kbps in 2011. The average mobile network connection speed for smartphones in 2012 was 2,064 kbps, up from 1,211 kbps in 2011. The average mobile network connection speed for tablets in 2012 was 3,683 kbps, up from 2,030 kbps in 2011.
In 2012, a fourth-generation (4G) connection generated 19 times more traffic on average than a non-4G connection. Although 4G connections represent only 0.9 percent of mobile connections today, they already account for 14 percent of mobile data traffic.
The top 1 percent of mobile data subscribers generate 16 percent of mobile data traffic, down from 52 percent at the beginning of 2010. According to a mobile data usage study conducted by Cisco, mobile data traffic has evened out over the last year and is now lower than the 1:20 ratio that has been true of fixed networks for several years.
Average smartphone usage grew 81 percent in 2012. The average amount of traffic per smartphone in 2012 was 342 MB per month, up from 189 MB per month in 2011.
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More than 17 million Apple and Android devices, with tablets outpacing smartphones, were activated on Christmas Day, smashing last year’s record by more than 2.5 times. Christmas Day is the largest single activation day of each year, as consumers unwrap new smartphones around the world. This year was no different, with research revealing the final week of 2012 was the busiest for device activation and app downloads since Apple and Android smartphones first went on sale.
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Roll-on the era of uplink traffic!! Legacy enterprise software providers such as SAP and cloud vendors such as Workday are both realizing the necessity of the mobile cloud, building out the capabilities to cater to the mobile explosion.
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Roll-on the era of uplink traffic!! Legacy enterprise software providers such as SAP and cloud vendors such as Workday are both realizing the necessity of the mobile cloud, building out the capabilities to cater to the mobile explosion.
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Today’s consumers are increasingly demanding not only always-on connectivity, but better service quality and overall experiences. In fact, nearly two-thirds (62 percent) of respondents to Yankee Group’s 2012 US Consumer Survey, December, state that mobile data speeds are important to them and almost the same number (63 percent) want to be connected all the time.
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If you think we’ve got Big Data problems now—with “only” about 9 billion devices connected to the Internet—what’s the situation going to be like when that number soars to 50 billion at the end of the decade?
Oracle president Mark Hurd recently raised the possibility that unless businesses and government agencies can seize control over that Big Data explosion, then they’ll run the risk of simply being overwhelmed by vast volumes of data that they can’t find, control, manage, or secure—let alone analyze and exploit.
As a ZD.net article reported:
Hurd said that the world was “drowning” in vast amounts of data — which has grown eightfold in the past seven years — and companies are running out of space to store it all. With more than nine billion existing devices connected to the Internet, end businesses are struggling to cope with storing the vast amounts of data they collect.
Not only will the capacity for storage need to increase, he warned of a growing concern is the ability to store such vast amounts of data securely. Another growing problem is the ability to process the vast amount of data through data process or real-time analytics.
Indeed—what happens when that already-tricky situation is compounded dramatically as an additional 40 billion devices get connected to the Internet over the next several years and begin streaming out massive volumes of data about speeds and location and performance degradation and volume of usage and even such vital but narrowly focused applications such as whether or not your morning coffee is ready?
To help understand some of those implications, a new study commissioned by Oracle outlines some of the impacts those billions of devices will have on the data demands of businesses and other large organizations—and if we think our challenges today are best described as “Big Data,” just wait.
Drilling into this wild new world of machine-to-machine (M2M) data, the study—called “Designing an M2M Platform for the Connected World”—says that “M2M data from remotely located assets and devices in the field is increasingly being used more broadly for strategic purposes and value creation throughout the enterprise. It has also become a means for creating new market opportunities while providing a competitive advantage for enterprise users in their own key markets.”
I recall coming across an early discussion of this general phenomenon about 12 years ago when RFID technology first began to offer the promise of cost-efficient data streams and intelligence-gathering from machines.
While many big retailers, consumer-packaged-goods companies, and logistics companies initially expressed great interest in RFID technologies, their immediate concern was how in the world would they ever be able to manage the unprecedently massive streams of data emanating from these new networks of things.
Imagine that possibility cranked up exponentially as everything from mobile phones to shoes to cars and household appliances, from pets to smart meters to clothing and surgical devices, from heavy industrial equipment to security devices to assembly lines become stuffed with intelligence and begin spewing out digital records of what they’re doing, seeing, sensing, and shipping.
In commissioning its study about how businesses can take full advantage of this dynamic new world, Oracle sought to shed some light on the requirements for turning machine-to-machine raw data into actionable intelligence, along with an eye toward how those demands might shift over time.
Beecham Research found that because most early adopters of M2M technologies and solutions are looking to create new services built on these new data streams, top-priority initiatives have to be end-to-end security that ranges from the device all the way through to the data center and the end-consumer of the data; and, the need for these massive flows of data to be integreated fully with existing IT systems in ways that allow the data to be analyzed and transformed into business insights.
As a result, the study says, companies should pursue these initiatives with an eye toward launching innovative products and services: “Although data storage requirements for M2M solutions have often not been huge in the past, this is changing with very large volumes of data expected in the future. In addition, insight from real-time intelligence can open up a whole new world of solutions.”
Along the way, the M2M movement is expected to join forces with another disruptive force in the IT world: cloud computing.
Survey respondents from around the world said that “Leveraging the cloud was noted as key in M2M projects, as it greatly reduces the cost and complexity of delivering M2M solutions,” Oracle said. “In fact, 90 percent of respondents noted the cloud as being ‘vitally important’ to M2M initiatives.”
Tech companies hoping to play a role in this dynamic new field will have to determine whether they want to be niche players that require extensive integration with other vendors’ equipment, or if they want to try to play a broader role that allows customers to focus more on business outcomes and less on cobbling together various point solutions.